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The domain itszn.edu.mx states the following, "Educación Bajo Esquemas de Alta Calidad." I observed that the webpage also said " Respeto, Fraternidad, Disciplina, Calidad Académica, Excelencia y Espíritu de Servicio." They also stated " Basada en Valores, Disciplina y Espiritu de Servicio. Gracias por visitar el Portal del Instituto Tecnológico Superior Zacatecas Norte. El Instituto te ofrece formar parte de nuestra Comunidad Estudiantil ofertándote seis Carreras Profesionales. Nuestras Carreras Profesionales responden a las necesidades del mercado laboral de." The meta header had tecnologico as the first keyword. This keyword was followed by Zacatecas, educación superior, and licenciatura which isn't as urgent as tecnologico. The other words the site used was ingeniería. sistemas computacionales is also included but might not be viewed by web engines.